INSIDE THIS EDITION:

Good small business PR - take a look
While flicking through the local newspaper I recently came across an article that made me smile. It didn’t contain jokes or humorous quips, it was simply such a good example of how any small business can achieve media coverage that it brought an instant grin to my face. Learn a lesson from this small, local nursery.

New media - add these new contacts to your media list
The media is a constantly changing industry - find out the latest here, including a new men's magazine and a Father's Day competition that could promote your business.

Prove it or lose it! Maximising your chances of media coverage
In the modern world – anyone can make a statement, a claim or put forward an opinion. That’s the beauty of free speech. If you want that statement, claim or opinion to be heard in the media, however, its not always as simple as opening your mouth. When putting your stories and ideas in front of the media, there is one primary thing that will increase your chances of actually being heard –

Social media - putting an end to some myths
Social media is a very important consideration for PR campaigns, but a few “myths” are beginning to emerge.