Many times, the gap between handling PR in-house and outsourcing to a PR consultancy is a difficult one to cross, particularly for small businesses.
Consultancies can be costly, but the skills and fresh ideas required to make a PR plan work can be difficult to manage in-house.
The Small Business PR Mentor Program is the perfect in-between solution, and involves an effective combination of our external advice/support and your internal knowledge.
Target Audience:
- SMEs that have never really understood PR and how it works on an ongoing basis
- SMEs wanting to educate internal staff members about PR strategy & implementation
- SMEs previously unsatisfied by outsourcing PR, yet still wanting to be guided by a professional consultant
Aim:
The aim of the program is to create an active relationship between your business and our specialist consultants. Your business nominates someone within your organisation to ‘own’ the public relations effort. Together with your nominee, we work to plan, research, implement and measure a PR program.
The Benefits:
- Your company is investing in one of its own people. This person will learn, grow and become the trusted face of PR in your business. Consequently, this knowledge becomes imbedded in your business, even once the mentoring ceases.
- An in-house representative is better positioned to gather background information for media releases in a more timely fashion.
- An internal member of your business is at the coal face everyday. If motivated and equipped with the right knowledge and know-how, an in-house representative is better positioned to recognise new story angles and communication opportunities.
- You can choose the level of assistance you will require, depending on the complexity and amount of work at hand. Initially, our involvement in the PR partner program is high, but we make it our mission to transfer knowledge to your business. Over time our involvement reduces and you representative assumes complete ownership.
- Confidence. Our consultants can be called upon anytime you need guidance or feedback.
Why choose the PR Mentor Program?
- We all know big businesses have internal public relations experts. However, even the corporate giants use external PR consultancies for fresh perspectives and complex situations. The PR Mentor Program is the perfect middle ground for small to medium businesses.
- Significantly reduced costs. Because a consultancy isn't involved in every aspect of research, planning and execution, your outsourcing costs can be significantly reduced, while building internal knowledge and know-how.
- Implementing the PR Mentor Program is a long-term investment in your business.
The Mentor Program operates on three different subscription levels. Click here to find out more (or view the e-brochure).
