PR establishes you as a leader and trusted business in your field by exposing your audience to information via a third party - the media. People get much of their information from the media and there is simply no match to having your business exposed in newspapers, magazines, on radio and TV.

Approaching the media with story concepts, however, can be a daunting task for some businesses. Who do you approach? How? What kind of story concepts WON'T end up in the editor's rubbish bin?

There are five options available to help your small business get free publicity. Click to read more: