The best way to learn is through hands-on experience, and that's the drive behind the mybusinesspr workshops. Our workshops are held in a relaxed atmosphere with activites, mock scenarios and plenty of opportunities for questions. The next upcoming session is:

When: TBA
Where: 68 River St, South Yarra (cnr Malcolm St). Ample street parking, or take the number 8 tram
Price: $55.00 per person (inc-GST) - BRING A FRIEND FOR HALF PRICE

Interested? Email workshops@mybusinesspr.com.au or phone (03) 9827 2760

Details:
The purpose of this session is to introduce you to the way the media operates. How do they find their content? What are they looking for in a story? When are their deadlines? And most importantly, how can you become media savvy and secure free publicity for your business. The workshop covers the following topics:

- What is PR and how do you define your PR objectives? How do you create a PR plan?
- Selecting key media targets and building media relationships
- Creating topical and suitable angles - what's newsworthy about your business?
- Writing media releases that get results
- Timing pitches, distributing material, talking to the media
- Media monitoring and measuring the results

You will walk away with a better understanding of what is newsworthy about you/your product/your service, and with an easy to follow formula for publicising your business. The evening concludes with refreshments, and an opportunity to chat to PR consultants and fellow small businesses.

Payment is required to secure the booking.